I find the shape in complex things.

The through-line

Two things have shaped most of my career: small businesses and the systems they depend on.

At ANZ I spent four years building a real understanding of what business owners need from financial tools. That research became the foundation for new lending products, a small business mobile banking proposition and a clearer internal case for why this segment deserved dedicated design thinking.

At Intuit I brought that into a different context. QuickBooks had grown complex and engagement was dropping off. Personalisation became the company's answer, but no one had worked out what that meant in practice. I led the strategy to define it, mapping data architecture, building cross-team alignment and running proof-of-concept work that gave engineering and product something concrete to move towards.

How I work

I enjoy collaborating tightly between product and engineering teams. Much of the work I'm proudest of has been defining strategy, building cross-functional alignment and navigating ambiguity across large and complex projects. I've learned that moving things forward in those environments takes as much facilitation and relationship-building as it does design skill. I've defined 1–3 year design strategies, influenced product roadmaps, and helped leadership teams get to a shared vision when they weren't quite there yet.

I've also put a lot of energy into the designers around me, mentoring, coaching and running crits. I think a team's design culture is as important as any individual's output and I care about creating the conditions for good work as a team.

Where I'm at today

Overwhelmingly, the design tools we need to move quickly have shifted more in the last two years than in the decade before. I've leaned into that rather than waiting to see where it settles.

I'm genuinely fascinated by what AI is doing to design practice as a change to how we prototype, think and collaborate. I've been experimenting with building tools using these new toolsets, partly to stay sharp and partly because I know the designers who'll do the best work in the next few years are the ones who understand how things get built.

I've always made things outside of work. Our tools and processes have shifted but my principles have stayed the same: stay curious, keep making and don't wait for permission to experiment. Right now that means building with AI tools. I'm still figuring it out and enjoying the process.